Facebook appears to be continuing to ramp up their promotion of Facebook Credits through the use of promotional giveaways, the latest of which is free Facebook Credits within specific games. While Facebook has tried such promotions in the past, it appears as though a new wave of Facebook Credits promotions began showing up this weekend according to users. Those credits can then be spent on virtual goods within the increasing number of applications which accept credits.
Facebook has recently announced a number of new initiatives aimed at increasing the distribution of Facebook Credits, most significantly through a partnership with MOL which will let the company sell Credits in 7-11s and in cybercafes. Facebook also recently began pushing credits through the popular MyTown application.
Facebook’s strategy at this point appears to be pretty straight-forward: 1. increase distribution through partnerships with app developers and other channels, and 2. get more Facebook users to make transactions with Facebook Credits. The cost of the “free Facebook credits” promotions that have reportedly seen an increased volume over the past few days, are being covered by Facebook, which could definitely be substantial.
These forms of promotions mean an increased volume of transactions within applications, in turn making developers happy that they chose to implement Facebook Credits. Below is a screenshot of a free credits promotion as seen through the game Treasure Madness, although we’ve heard reports of placement in other games including FarmVille.
Source: All Facebook
Tuesday, July 20, 2010