Facebook has certainly been busy launching new pages. After debuting the Facebook safety page earlier today and a page for public relations professionals late last week, the social networking site has introduced a new page for another key demographic - media.
The new Facebook + Media page is geared to media organizations to help them “drive referral traffic, increase engagement, and deepen user insights”. There are separate tabs for developers and journalists. Topics on the wall so far include a Hackers and Hackers event in San Francisco this week and a case study on ESPN’s usage of Facebook. The best practice sections include advice on how news organizations can best implement the ‘like’ button and why individual journalists should have a Facebook page of their own.
As part of creating this page, Facebook analyzed the 100 top media sites that have integrated Facebook social plugins. A post on the Facebook Developers blog summarizes some of the findings, such as the fact that stories published in the early morning or late evening show higher engagement and that placing Facebook social plugins above the fold and on multiple web pages prompts more interaction from readers.
Source: All Facebook
Monday, July 26, 2010