In the company's quarterly earnings release and investor call, Electronic Arts discussed its improved financial results over the last fiscal year, and the many games that have caused the turnaround -- particularly Battlefield: Bad Company 2.
Alongside its upcoming release list, Electronic Arts also used its quarlerly report to provide financial results for the last year, as well as some sales highlights for the company's top titles. On the earnings front, EA lost a total of $677 million for the fiscal year that ended on March 31, an improvement of almost 30 percent compared to the almost $1.1 billion loss incurred over the prior year. "EA has turned a corner," EA CEO John Riccitiello said, "[We're] rebuilding EA's reputation with consumers."
EA also highlighted a few of its sales accomplishments from the past year, touting five games that have broken the four million units sold barrier--Madden NFL 10, The Sims 3, Need for Speed: Shift, FIFA 10 (which has surpassed 10 million), and Battlefield: Bad Company 2 (which recently cleared 5 million units sold). Battlefield was particularly lauded by EA, as Riccitiello stated that the game had "outperformed" expectations and led to increased revenue. EA's 2010-due shooter, Medal of Honor was brought up as this year's heir apparent to Battlefield, as the shared multiplayer tech between the two games was a central point of the Medal of Honor discussion made during EA's investor call.
Source: Daily News from GamePro.com
Tuesday, May 11, 2010