Zynga and wireless service provider AT&T announced a partnership today that brings customized content in Zynga mobile games like Words With Friends and Zynga Poker to AT&T’s shelf in Android Market later this year.
Though the content was not described in detail, the press release indicates that it will be available from within the game. Additionally, Zynga will offer free in-game currency as part of the partnership and participate in giveaways at AT&T sponsored events. The partnership also features a testing component for different game mechanics, network solutions, and battery-saving techniques for games on various AT&T Android devices.
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Source: Inside Social Games
Thursday, June 30, 2011