BrandConnect appears to resemble TrialPay’s DealSpot, except the rewards include other forms of engagement besides just watching videos.
As such, SupersonicAds claims that BrandConnect is the advertising platform for social games that uses a cost per engagement model — and now it incorporates Facebook Credits as a reward for those who watch ads.
BrandConnect lets marketers run advertising within games, rewarding players for engaging with the brand. When users watch videos, like, share, or comment on the promotional content, a reward of virtual cash is issued.
How does this work? Let’s say you’re playing your favorite Facebook game, when a small notification pops up on the screen letting you know you’ve got the opportunity to earn bonus credits. You click it and it tells you, “Watch the Beverly Hills Chihuahua 2 trailer. Earn 1 Gold.” You can either close the window or watch a one-minute trailer to get your gold.
Arik Czerniak, co-founder and chief operating officer of SupersonicAds said, “It’s a very rewarding kind of experience because it’s not just a popup that annoys you. It rewards you with currency that you can use later in the game.”
It works: at least half of the people shown a video through BrandConnect watched the entire thing; of those, more than 20 percent liked the corresponding brand on Facebook and over 40 percent clicked on to the advertiser’s website.
Kellogg’s, Hasbro, Intel, Lionsgate and Disney are using BrandConnect, and apparently more big-name clients are on the way.
Earlier this month, SupersonicAds closed its first institutional funding round of $4.2 million from Greylock Israel, to expand the international presence of BrandConnect.
Readers, are Facebook Credits enough of a reward to get you to watch an ad or otherwise engage with a brand?
Source: All Facebook
Wednesday, July 27, 2011