With massive growth of almost 1.4 million MAU in the last couple weeks, and a daily active user count rising somewhat more slowly, the game could be getting some new help on the marketing side.
According to our Appdata tracking service, poker games are filling four of the top 20 spots with other hobbies such as drawing, cooking, and bingo showing a nice traffic increase over the last week.
Top Gainers This Week – Games
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A newcomer to the scene is OMGPOP’s Draw My Thing, a Pictionary-type game that allows players to synchronously play with their Facebook friends. The game saw an increase of 370,000 monthly players in the past week, in part due to cross promotion with Cupcake Corner, another OMGPOP title. Draw My Thing does still have some issues with matching up players with each other, but once those problems are ironed out we should see the game continue to flourish.
We took a close look at Cooking Mama with a full review earlier this month. While we felt it had a long way to go to catch up with the Nintendo DS version, the game is starting to gain steam with 516,000 MAU, a 43% increase in players in the last week. Whether or not Cooking Mama will continue to climb the charts is still hard to predict as it depends if players will be able to handle the Flash performance issues that plague the game.
Finally, GodsWar Online is still going strong as it reaches an all-time high of 1.8m MAU. While IGG’s fantasy 3D MMORPG isn’t retaining players particularly well, a steady stream of new and predominantly male players are coming to the game. Kabam’s Dragons of Atlantis is another fantasy game geared to a male audience that has done well over the past week despite being a more niche genre of social game.
Source: Inside Social Games
Tuesday, February 1, 2011