In a recent interview, executive vice president of core games at THQ Danny Bilson provided information about the company's plans for its top franchises, including a new focus for shooters and a ramped-up WWE release slate.
Bilson recently spoke at length with Computer and Video Games, providing the company's current and future strategy when it comes to its most popular franchises. Speaking to CVG about Homefront, he described the upcoming shooter's merits in a gun-filled marketplace, stating "There's no steroided-out, super-soldier, waving the American flag, saying, you know 'We're rangers. Toughest guys in the world.' You know? It's like: No interest in that. We're a global company. No jingoism here. Some of that's political, some of that's personal." Describing game's hook as "urban combat," Blson noted "The tonality of Homefront is very different to what's out there today. It's violence with consequence."
Bilson also laid out the release strategy for WWE games, planning a more frequent schedule of titles from the pro wrestling company. Starting with next year's arcade-influenced WWE All-Stars, the company will release wrestling games on a bi-annual basis. "We're growing that brand basically through an alternate SKU every six months - the other SKUs are more friendly, easier and less simmy," Bilson said.
Bilson and other THQ executives will likely explain more of the company's strategy during the company's quarterly earnings call next Monday, which GamePro will be listening in on.
SOURCE: Interview: THQ's Danny Bilson pt. 1 [Computer And Video Games]
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Source: Daily News from GamePro.com