Reppler includes that data point in an infographic (scroll down to see it) created in time to plug the latest upgrade of the vendor’s reputation monitoring service, which has expanded to include LinkedIn and Twitter in addition to Facebook profiles.
Reppler evaluates profiles based on the tone and appropriateness of their content, as well as the consistency of their information across social networks.
With the new version of Reppler coming out just days after Facebook introduced a host of changes, including its new timeline profile, we wondered if the tool was obsolete before it launched, but marketing consultant Perry Mizota explained:
It is a bit early to know how we will exactly deal with timeline. However, it seems as if the innovation around timeline has more to do with the visualization of one’s information, rather than the information itself. As a result, we expect that we will be able to grab, monitor, and analyze users’ information in much the same way we do today.
Reppler founder Vlad Gorelik stressed the need for online reputation management in today's difficult job climate, a fact that doesn’t change because of timeline:
Getting a job in today's economic climate is difficult, which means that job seekers need to make sure they are doing everything they can to present themselves in the best light possible. With hiring managers relying heavily on social networks to screen potential candidates, it is more important than ever for job seekers to maintain a clean and professional online image.
Source: All Facebook
Tuesday, September 27, 2011