I think the cleverest part of this promotion is the strong brand association: Popping bubbles with images of Ramona’s evil exes mirrors the movie’s general theme. In the flick itself, Scott Pilgrim has to contend with said exes — actually, they’re a “league of evil exes.” And he has to defeat them all, including a set of twins and ninja-girl from a bi-curious phase.
The game seems like a lot of extra gimmickry for something that ought to just sell itself. The movie got four stars from a couple of major reviewers. Frankly, every flick Michael Cera appears in cracks me up, even though I’m almost twice his age.
Perhaps if I were younger, like around the same age as the characters in the movie, I would say that playing the Booya app motivates me to buy a copy of the Scott Pilgrim flick so I can watch it over and over again. However, the eight video links already available on this Facebook page more strongly influence my desire to catch this flick I completely missed when it passed through movie theaters. I replayed them more times than the game.
Anyway, I wonder whether Booya and NBC Universal are already planning to rejigger this app for other shows and movies, because the game looks like the first manifestation of an ongoing deal.
Source: All Facebook
Thursday, November 4, 2010