Yesterday afternoon Facebook began testing a new Pages discovery tool called the Pages discovery browser. The tool shows some of the most popular pages in your network as well as a list of friends who you have the most shared interests with. It’s an interesting tool, however I’m not sure whether or not this is the most useful product I’ve seen. One has to wonder how this will be integrated in the future.
The page is divided into a number of categories: musicians, sports, celebrities, movies, tv shows, media, politicians, brands, and games. While the algorithm is effective at discovering those Pages the user is most likely to want to fan (through some combination of mutual interests and general friend interests), it’s not clear how a user navigates to the page without visiting the page directly.
Also of interest is the ability to browse pages by country, although it’s not quite clear how these pages are being selected. For the most part, when I switched countries, many of the same Pages were displayed. While it’s definitely an interesting product, we currently have no idea how this will integrate. If you want to find new Pages though, head on over to the Facebook pages browser.
Thanks to Dan Peguine for the tip!
Source: All Facebook
Sunday, September 12, 2010